At the heart of Onyx, there is an unapologetic dedication to always pursuing better and to challenging ourselves to ask what we can and should do to move forward in alignment with our values. We do not see the endeavors that push ourselves to new levels of quality, sustainability, transparency, and intentional design as accomplishments, but rather as responsibilities. In honor of this spirit that continually inspires our growth, we are greatly pleased to announce the official launch of the next iteration of our 10oz coffee packaging and to tell you about some of its features.
Introducing The Next Iteration of Onyx Retail Packaging
For over two years, our team has been working to reimagine what our retail packaging could be. While our previous packaging is well beloved and awarded, we have felt that there was opportunity to improve. We have relied on the hypercritical ideation of our team and partners to develop a new standard for our coffee packaging, seeking to turn more honor and attention to what’s inside the packaging – the coffee, a beautiful result of the land, the hard work of our producing partners, and our roasting team’s careful decision making. It has taken time and effort from many to arrive at this intersection between intentional design, new levels of transparency and data sharing, and a commitment to providing thoughtful educational resources and new opportunities for enjoyment. The optimal infusion of all these components leads to the presentation of more information than ever before while also making sure the most foundational aspect of our brand is so clear, you can see it right through the bag (quite literally).
Concealed inside each new uniquely designed box is a brand new transparent pouch proudly preserving your coffee of choice. The bag features a classic one-way gas valve, reliably preserving your coffee by reducing oxidation and limiting contact with other atmospheric compounds that can stale your beans. It also features a highly-requested resealable zipper, adding a distinct element of convenience and maintained freshness over our former packaging.
The latest edition of Onyx packaging is designed to highlight the countries where our coffee is produced. Our sourcing program was forged from expeditions to origin in search of the finest coffees the earth could offer. To honor the beauty and uniqueness of what is being produced all over the world, each new single-origin box is color-coded and adorned with reference to a particular country of origin. Because accessibility of information has always been a priority of ours, with our new packaging we’ve decided to take a wealth of knowledge native to our website and transplant it directly onto the physical packaging. To accomplish this with our single-origin offerings, we needed more room than six box panels could provide – so, now included in each single-origin 10oz box of coffee will be an interactive card unique to each offering that features detailed producer info, brewing tips, note-taking opportunities, and more. Collect them for each of the coffees you try, and with each new card you can document your own journey across the wide range of origins we gather our coffee from.
In addition to our new blend and single-origin packaging, we are also inaugurating two brand new lines of exclusive offerings to be expanded alongside our traditional rotating menu. Introducing: Experimental and Voyage. With Experimental releases, join us as we dive deep into state-of-the-art techniques in coffee processing and agronomy, highlighting the paragons of advanced fermentation and exotic varieties within our industry. In Voyage, we venture to the world’s most obscure origins, microclimates, and subregions in search of rare and extraordinary offerings that lie in wait. These limited releases unlock exciting opportunities to diversify our sourcing program and deliver remarkable new experiences to our community.
To put all these changes into effect without compromising on sustainability, we’ve worked very closely with our manufacturing partners to devise this new packaging that not only delivers on our vision but also upholds and further strengthens our commitments. While the new boxes have been completely reimagined with different colors, details, and features, they still maintain the very same recycling capabilities as our former boxes. In fact, our new resealable bags utilize even less material than before, and they are made from an oxo-degradable LLDPE material that breaks down in a fraction of a percentage of time than traditional packaging plastics do. When the day arrives that one of our bags has reached the end of its use, it can be disposed of without worrying about what might be left behind.
At our core, we are motivated by our innate desire to be the best we can possibly be and to bring you the best we have to offer. Our sincere hope is that the byproduct of this pursuit is a new caliber of experience that not only better connects you to us, but also to the producers that permit us to serve you. We hope you enjoy this next evolution of our packaging, and we invite you to discover more by browsing our lineup to experience your go-to coffee in a new light or to discover a wide range of incredible new offerings.
Click here to browse our current offerings in our brand new packaging.